Social Identity Theory

Social Identity Theory

How do you identify? What groups do you belong to? 

I’m not just talking about Facebook groups. I’m talking about the groups that you interact with every day - the groups that you feel you belong to. You may identify as a student of Temple University. Or you may identify as a member of your immediate family. Or as a Catholic. 

For every “group” that you belong to, there is another group. These are people that don’t identify in the same way. The “others.” The students who go to other colleges, or who come from different families, or practice different religions. 

These groups, and the conflicts between them, have shaped human history. Fighting over land or in the name of religion has created the countries, borders, and policies that we abide by today. Conflict between different racial, ethnic, and religious groups still dominates our headlines and affects the lives of people all around the world. 

Why are we so loyal to the groups that we belong to? Why does identification with one group inevitably cause conflict with others? Finding the answers to these questions has become lifelong work for many social psychologists. One of these British psychologists is Henri Tajfel. In the late 1970s, Tajfel and his team conducted a series of studies that would lead to the creation of the Social Identity Theory. 

This video is all about the Social Identity Theory and how it plays into the way individuals and groups make decisions. As individuals go through three stages and enter into groups, they potentially develop the us vs. them mentality that has shaped the story of human history.

Those three stages are:

  • Categorization

  • Identification

  • Comparison 

Categorization

The first stage of the Social Identity Theory is categorization. You cannot belong to a group unless you know what groups exist. 

We do this through observation of the world around us. It doesn’t take long to see that people are divided into different groups. All it takes is walking into a school cafeteria (like that iconic scene in Mean Girls) or listening to the news. Groups are labeled by their religion, nationality, physical abilities, so on and so forth.

Identification

Once you can categorize the world into different groups, it’s time to look at yourself. How do you identify?

There are many ways to answer this question. You can identify yourself as a man, woman, or non-binary person. You can identify as a Catholic, Muslim, or Scientologist. You can identify as straight, lesbian, or pansexual. Or you can choose to identify as none of these things! Just as you might identify someone as a man, a feminist, and a member of the football team, you may also take on mulitple identities and feel that you belong to different groups.

Understanding your identity does more than continue to simplify how you look at the world and the different groups within it. It can also give you a sense of belonging. 

Maslow’s hierarchy of needs has remained a crucial model for understanding human behavior and what motivates us to make decisions. At the bottom of this hierarchy is basic needs. Before we can explore the world at large, we need to feel safe and know where our next meal is coming from. Once these needs are satisfied, we seek love and belonging. 

We can get this love and belonging from identifying with certain groups. This desire for belonging may also influence the ways in which we mold ourselves to fit more into that group. Maybe you join a fraternity and start wearing that fraternity’s letters around campus. Or you become a young professional and jazz up your wardrobe to look more like the professionals at your work. Hairstyles, fashion trends, and even decisions on where to live may all be influenced by a person’s desire to fit in with a certain group. 

The style of our hair or the car we drive make it more obvious that we belong to a certain group. When we communicate this identity to people in that group, we are validated and feel that necessary sense of love and belonging. 

Comparison

Why do we get this type of validation from making our identities more “obvious?”

It’s because the last stage of the Social Identity Theory is comparison. This is where the Us vs. Them mentality starts to come into play. 

One of Henri Tajfel’s experiments regarding the Social Identity Theory asked participants to compare and assess people in different groups. The participants were given a group to identify with. (This group was meaningless outside of the experiment.) Throughout the experiment, Tajfel’s team asked participants to give points to other participants. 

Even though the groups were arbitrary, participants were more likely to give points to people in their group. This is a clear reflection of how we compare ourselves and people in our group to “outsiders.” 

It’s in our nature to make these categorizations and comparisons. Yuval Noel Harari, author of Sapiens, says “Homo sapiens evolved to think of people as divided into us and them. ‘Us’ was the group immediately around you, whoever you were, and ‘them’ was everyone else. In fact, no social animal is ever guided by the interests of the entire species to which it belongs. No chimpanzee cares about the interests of the chimpanzee species, no snail will lift a tentacle for the global snail community.” 

Early Homo Sapiens weren’t motivated by identity politics. They were motivated by limited resources, including food, water, and shelter. They could trust that people in their own group would share the wealth and provide for people within their group. But “them?” Letting “them” have access to these limited resources could threaten the livelihood of the group they belonged to. 

This could explain why people in Tajfel’s experiment were more likely to give points to people in their group.

This story is all too familiar. Have you ever heard someone say that they are worried that immigrants are taking jobs away from citizens? Or that the country is “overrun” by people of a different faith or identity? These are the same fears that early Homo sapiens when they lived as hunter-gatherers. They motivate politicians to make laws banning people from having certain rights or putting “others” into internment camps. 

This Is Just An Introduction to Social Identity Theory

There is a lot more to learn and explore within the Social Identity Theory. After all, not everyone who is “part of a group” wants to be identified within that group. Threats to the group may result in the group disbanding. And within these groups, people can move “up the ranks” or be categorized into smaller groups. 

So keep learning, keep listening, and keep exploring different areas of psychology that might provide further insight into the ideas of identity and belonging!

About the author 

Theodore

Theodore created PracticalPsychology while in college and has transformed the educational online space of psychology. His goal is to help people improve their lives by understanding how their brains work. 1,700,000 Youtube subscribers and a growing team of psychologists, the dream continues strong!

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