109+ SWOT Analysis Examples (Definition + Quiz)

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Practical Psychology

You've probably heard the term "SWOT Analysis" tossed around in business classes, self-help books, or maybe even in casual conversation. But what exactly does it mean? More importantly, how can it help you make better decisions in your life, career, or business?

The world is full of choices and possibilities. Sometimes, it can be overwhelming to decide what path to take. That's where SWOT analysis comes in.

SWOT analysis is a powerful decision-making tool used by everyone from CEOs of big corporations to teachers, community leaders, and individuals like you and me.

Whether you're planning your next business move, trying to navigate your career, or simply wanting to better understand your personal life, SWOT analysis offers a clear framework to help you think through your decisions. SWOT analysis is one type of critical thinking tool, but there are many more critical thinking tools too.

By the end of this article, you'll know what SWOT analysis is, its history, what experts think about it, some real-world examples, and even some famous people who have used this tool to achieve great things. So let's dive in!

What is SWOT Analysis?

When you hear the term "SWOT," it's actually an acronym that represents four critical factors for assessing a situation: Strengths, Weaknesses, Opportunities, and Threats.

While the acronym is simple, there's a lot more depth to each of these factors than meets the eye. Let's break them down one by one:


These are the positive attributes, tangible and intangible, internal to your life or organization. When identifying strengths, you're looking at what sets you or your business apart from the competition.

Strengths could include specialized skills, a motivated team, strong brand value, or any other advantage that adds value to your efforts. In simple words, these are your superpowers—the things you do better than anyone else. Strengths also include your talents, of which there could be many!


Just like no superhero is complete without a weakness, nobody is perfect in every area. Weaknesses are internal attributes that pose challenges or hinder progress. These could be lack of expertise in a particular area, limited resources, or outdated technology.

Recognizing weaknesses doesn't mean admitting defeat; it means understanding areas for improvement. Knowing your weaknesses gives you a roadmap for change, guiding you on where to invest time and resources to grow stronger.


Unlike strengths and weaknesses, which are internal factors, opportunities are external. These are favorable conditions or trends in your environment that could provide advantages if acted upon.

Opportunities can come in many forms: a gap in the market, a new technological advancement, or even social and economic changes that could favor your goals. When you identify opportunities, you're spotting the possibilities for progress and success that exist beyond your immediate control.


Just as there are opportunities around you, there can also be external challenges or obstacles that could jeopardize your plans. Threats could be anything from emerging competitors, changing regulations, economic downturns, or shifts in consumer behavior. Identifying threats allows you to anticipate challenges and plan defensive strategies to mitigate potential damage.

conference room

How Does SWOT Analysis Work?

So now you might be wondering, "How do I use SWOT analysis?" Imagine a table or a grid that has four sections—one for each element of SWOT. You take time to fill in each section carefully, thinking through all the aspects we just discussed.

Here's an example using a real-world context if you're a student:

  • Strength: Good at math, strong study habits
  • Weakness: Struggle with time management, not good at presentations
  • Opportunity: Upcoming math competition, internship openings
  • Threat: High levels of competition, demanding course load

Once you fill in the grid, the next step is to analyze and interpret the information. For instance, if you know you excel in math, you might aim for the upcoming math competition, which is an opportunity. But if presentations are a weakness, maybe it's time to join a public speaking club to work on that skill.

By laying out these elements side-by-side, SWOT analysis gives you a holistic view of your situation, enabling you to make more informed decisions. Whether you are a student, a career professional, a stay-at-home parent, or an entrepreneur, SWOT analysis can help you understand where you stand in your journey and what steps you need to take to move closer to your goals.

History of SWOT Analysis

The Birth of the Concept

SWOT analysis wasn't something that people just stumbled upon one day. It was actually a well-thought-out creation by a man named Albert S. Humphrey. Humphrey was an American business and management consultant who got his ideas rolling during the 1960s.

At that time, the world of business was entering a new era, one characterized by rapid changes in technology, markets, and strategies.

Humphrey spearheaded a research project at Stanford University with the aim of understanding why corporate planning often failed. Through this research, the idea of SWOT analysis emerged as a structured planning method for evaluating these four elements—Strengths, Weaknesses, Opportunities, and Threats.

The Journey from Corporate to Commonplace

Initially, SWOT analysis was all about business—companies used it to determine their position in the marketplace and to develop future strategies. But, as people began to see how useful it was, the concept started trickling down to other areas.

Soon enough, educators, non-profit organizations, government agencies, and even individuals began using SWOT analysis for a variety of decision-making needs.

Today, it's not just something that business students learn in their MBA programs. It's a universally applicable tool that has stood the test of time, evolving and adapting to fit the needs of a modern world that is even more complex and fast-paced than when Humphrey first introduced it.

SWOT's Evolution and Adaptation

Over the years, SWOT has not remained static. As with anything that lasts, it has had to evolve.

Today, you'll find variations like TOWS analysis, which essentially flips the SWOT approach but focuses on similar aspects. TOWS looks at Threats, Opportunities, Weaknesses, and Strengths, prioritizing external factors before examining internal ones.

Another significant shift has been the focus on making SWOT more data-driven. While the core of SWOT is still a qualitative assessment, there's an increasing push to back up each point with solid data. This ensures that the analysis is not just based on perception or gut feeling, but is reflective of real-world conditions.

The Legacy Today

More than half a century after its inception, SWOT analysis holds a venerable place in the toolkit of decision-makers around the globe. Books have been written about it, courses are offered on it, and companies have even built software around it. It's a testament to the resilience and adaptability of this simple yet profound tool.

People Who Study SWOT

Albert Humphrey: The Pioneer

First and foremost, we have Albert S. Humphrey, the man credited with developing SWOT analysis. Humphrey's research at Stanford University led to the creation of this revolutionary tool.

His primary focus was on business management and corporate strategy, but his insights have been applied far and wide, transcending his original scope to become universally relevant.

Carl Jung: Personality Strengths and Weaknesses

While Carl Jung, the Swiss psychiatrist and psychoanalyst, didn't specifically discuss SWOT analysis, his theories about human personality are incredibly relevant to the tool. Jung’s concepts like extraversion and introversion, thinking and feeling, and other personality traits can provide a more nuanced understanding of an individual’s or even an organization's strengths and weaknesses.

For example, knowing whether a team is predominantly introverted or extraverted could help in identifying communication strengths and weaknesses within that team.

Peter Drucker: The Management Guru

Peter Drucker is another name that deserves mention. Known as the "father of modern management," Drucker has given many insights into business strategy that dovetail neatly with SWOT analysis. His emphasis on "management by objectives" shares similarities with the actionable strategies often developed from a SWOT analysis.

Although Drucker did not specifically speak about SWOT, his teachings have been used in tandem with it to create effective organizational strategies.

Daniel Goleman: Emotional Intelligence

The concept of emotional intelligence, popularized by Daniel Goleman, is another psychological theory that complements SWOT analysis, especially when it comes to personal development.

Emotional intelligence can be viewed as both a strength and a potential area for improvement. Understanding one's own emotional intelligence can help in crafting a more insightful SWOT analysis that goes beyond surface-level traits and taps into underlying competencies and areas for improvement.

Modern Contributions: Data-Driven SWOT

In today’s fast-paced, data-driven world, various industry experts are advocating for a more data-centric approach to SWOT analysis. While traditionally, SWOT has been qualitative, these experts push for grounding the analysis in quantitative data where possible.

This makes the SWOT framework even more robust, as decisions and strategies can be made based on tangible metrics, not just gut feelings or subjective judgments.

Interdisciplinary Use

Additionally, psychologists specializing in areas like sports psychology, educational psychology, and organizational psychology have found utility in SWOT analysis for goal-setting, performance enhancement, and organizational development. Although not creators of the SWOT concept, their adaptation and usage lend depth and breadth to its applications.

SWOT Analysis Examples

1. Apple Inc: Revolutionizing Personal Technology

Apple used SWOT analysis in the late '90s and early 2000s to shift its focus from just computers to consumer electronics. Strengths identified included brand value and innovative capability. The weakness was over-reliance on a singular product line. The opportunity came with emerging technologies, and the threat was stiff competition. The result was the diversification into iPods, iPhones, and iPads, which redefined the company.

2. Oprah Winfrey: Media Mogul and Philanthropist

Oprah used principles akin to SWOT analysis to turn her weaknesses into strengths and leverage opportunities. Born into poverty and facing numerous early-life challenges, she capitalized on her ability to connect with people (strength) and turned her initially small TV show into a global brand.

illustration of Oprah Winfrey

3. Nike: Just Do It

Nike's SWOT analysis identified their brand and product innovation as key strengths. They realized that a weakness was their dependence on retailers. Online retail was an opportunity, and competition from brands like Adidas was a threat. The outcome? Nike invested heavily in e-commerce, lessening retailer dependence.

4. Elon Musk: SpaceX and Tesla

Although not explicitly stating it, Elon Musk applies SWOT-like thinking to his ventures. For SpaceX, the strength was innovation, the weakness was high entry costs, the opportunity was commercial space travel, and the threat was skepticism. Musk pushed through, delivering reusable rockets and planning for Mars colonization.

5. Starbucks: A Coffee Empire

Starbucks' SWOT showed their customer experience and brand as strengths. One weakness was high pricing, leaving them vulnerable to cheaper alternatives. The opportunity was international expansion, and the threat was local coffee chains. Starbucks expanded globally and also introduced budget-friendly options.

6. Serena Williams: A Tennis Legend

Serena Williams used SWOT-like analysis in her career. Her strength is her powerful play; her weakness might be injury-prone years; opportunities are in brand endorsements; threats could be new emerging talents. She managed her career accordingly, becoming a sports icon and a successful businesswoman.

7. Airbnb: Disrupting Traditional Lodging

Airbnb’s strengths were unique customer experiences and a wide array of options. Weaknesses included legal issues and lack of control over property quality. Opportunities were in experience-led travel, and threats were from hotels and regulations. Airbnb branched into 'Experiences' and started a verification process for quality control.

8. J.K. Rowling: The Magic of Storytelling

Before she became famous, J.K. Rowling faced numerous rejections (weakness), but she knew her storytelling was powerful (strength). The opportunity came with a new wave of young adult fiction, and threats were the countless other aspiring authors. She persisted, leading to the Harry Potter empire.

9. Amazon: The Online Marketplace Giant

Amazon's SWOT helped identify customer-centric service and a vast product range as strengths. Weaknesses were thin profit margins. Opportunities included global expansion, and threats were other e-commerce and retail giants. Amazon expanded globally and diversified into services like AWS to increase profitability.

10. Warren Buffett: The Oracle of Omaha

Warren Buffett’s investment strategy is akin to a SWOT analysis. Strengths include a deep understanding of value investing, while a weakness may be avoiding technology stocks initially. Opportunities lie in market downturns where asset prices are low, and threats are in market volatility. Buffet’s investment decisions, made considering these factors, have consistently outperformed the market.

Theoretical SWOT Analysis Examples

Here are some real-life examples where someone might use a SWOT analysis to make more informed decisions. These scenarios range from personal development to career planning and beyond.

Each of these scenarios showcases how a SWOT analysis can help make more informed choices in various aspects of life, from the mundane to the life-changing. By systematically analyzing strengths, weaknesses, opportunities, and threats, you can better assess your situation and make a plan that sets you up for success.

We've filled in the examples for you so you can get a sense of what it might include, but you're welcome to fill it in with your own relevant details too!

11. Choosing a College Major

  • Strengths: Strong in math and science subjects.
  • Weaknesses: Not particularly good at writing or history.
  • Opportunities: Growing demand for STEM-related careers.
  • Threats: Highly competitive field, potential for burnout.

12. Buying a Home

  • Strengths: Steady income and good credit score.
  • Weaknesses: Limited savings for a down payment.
  • Opportunities: Low-interest rates, a buyer's market.
  • Threats: Rapidly increasing property taxes, possible market downturn.

13. Changing Careers

  • Strengths: Years of management experience.
  • Weaknesses: Lack of industry-specific knowledge.
  • Opportunities: Higher paying jobs in the new field.
  • Threats: Age discrimination, job market saturation.

14. Starting a Small Business

  • Strengths: Unique product idea and market knowledge.
  • Weaknesses: Limited funding and no business experience.
  • Opportunities: Untapped niche market.
  • Threats: Well-funded competitors, changing market demands.

15. Retirement Planning

  • Strengths: Healthy pension and 401(k) savings.
  • Weaknesses: High current living expenses, limiting extra savings.
  • Opportunities: Employer matching for retirement contributions.
  • Threats: Economic downturn affecting retirement funds.

16. Long-Distance Relationship

  • Strengths: Strong emotional connection and trust.
  • Weaknesses: Different time zones, communication barriers.
  • Opportunities: Possibility of relocation, technological ways to keep in touch.
  • Threats: Emotional fatigue, growing apart due to distance.

17. Getting Fit and Healthy

  • Strengths: High motivation and a local gym membership.
  • Weaknesses: Limited time and a penchant for junk food.
  • Opportunities: Work-from-home allows for a flexible schedule.
  • Threats: Winter season makes outdoor exercise less appealing.
man jogging

18. Running for a Local Office

  • Strengths: Active in the community and good public speaking skills.
  • Weaknesses: No experience in politics.
  • Opportunities: Growing discontent with current leadership.
  • Threats: Well-funded and experienced opponents.

19. Going Back to School

  • Strengths: Industry experience and employer tuition assistance.
  • Weaknesses: Been out of school for a long time, rusty study skills.
  • Opportunities: Career advancement and higher earning potential.
  • Threats: Balancing work, school, and family time.

20. Learning a New Skill or Hobby

  • Strengths: Quick learner and genuinely interested in the subject.
  • Weaknesses: Limited resources (books, courses) available.
  • Opportunities: Could turn the hobby into a side business.
  • Threats: Losing interest or becoming overwhelmed by the learning curve.

21. Planning a Big Family Vacation

  • Strengths: Good organizational skills, decent travel budget.
  • Weaknesses: Conflicting schedules among family members.
  • Opportunities: Off-season travel deals, group discounts.
  • Threats: Unforeseen expenses, potential for family conflicts during the trip.

22. Writing a Book

  • Strengths: Strong writing ability, unique story idea.
  • Weaknesses: Lack of time to write, no publishing contacts.
  • Opportunities: Rising interest in your genre, self-publishing platforms.
  • Threats: Writer's block, saturated market for your genre.

23. Adopting a Pet

  • Strengths: Enough space at home, love for animals.
  • Weaknesses: Busy work schedule.
  • Opportunities: Local shelter adoption discounts, work-from-home flexibility.
  • Threats: Potential allergies, unforeseen vet expenses.

24. Becoming a Freelancer

  • Strengths: Skillset in high demand, good self-discipline.
  • Weaknesses: No client base, unfamiliar with contract negotiations.
  • Opportunities: Remote work trends, industry networking events.
  • Threats: Financial instability, competition from cheaper freelancers.

25. Moving to a New City

  • Strengths: Adventurous spirit, remote work flexibility.
  • Weaknesses: No local support network.
  • Opportunities: Better quality of life, lower cost of living.
  • Threats: Culture shock, possible job insecurity.

26. Starting a YouTube Channel

  • Strengths: Creative ideas, some video editing skills.
  • Weaknesses: Limited equipment, no experience with video SEO.
  • Opportunities: Trending topics that align with your skills.
  • Threats: Changing algorithms, high competition.

27. Reducing Environmental Footprint

  • Strengths: Highly motivated, community support.
  • Weaknesses: Limited budget for eco-friendly products.
  • Opportunities: Government incentives for green initiatives.
  • Threats: Social resistance, greenwashing in product marketing.

28. Taking a Gap Year

  • Strengths: Curiosity and desire to learn, some savings.
  • Weaknesses: Fear of falling behind academically.
  • Opportunities: Unique life experiences, internships, or volunteer work.
  • Threats: Financial drain, potential loss of academic focus.

29. Building an Investment Portfolio

  • Strengths: Good financial literacy, regular income.
  • Weaknesses: Risk-averse nature.
  • Opportunities: Diversification options, long-term growth trends.
  • Threats: Market volatility, investment scams.

30. Navigating a Career Transition after Redundancy

  • Strengths: Years of experience in your field.
  • Weaknesses: Skills may not be up-to-date.
  • Opportunities: Emerging industries looking for expertise.
  • Threats: Ageism, high competition due to others also being laid off.

SWOT Threat Examples

Feel free to use this list to help you think about the threats you might face in different areas of your life, or in your business. It's good to know what could go wrong so you can make plans to avoid those problems.


  1. When the economy is bad, people might not buy as much, which hurts businesses.
  2. New government rules could make running a business harder or more expensive.
  3. If the cost of things like rent or supplies goes up, it's harder to make a profit.
  4. More competitors mean you have to fight harder for customers.
  5. Losing a big customer can make your business earn a lot less money.
  6. Bad news stories can make people stop liking or trusting your company.
  7. If something breaks in the way you get your supplies, you might not be able to sell anything for a while.
  8. If hackers get into your computer systems, they could steal important info.
  9. If someone says you stole their idea, you could end up in a costly legal fight.
  10. If another country where you do business has political problems, it could risk your work there.


  1. If you don't keep learning new skills, you might fall behind in your job.
  2. If there's no way to move up in your job, you might lose motivation.
  3. Too many people looking for the same job makes finding work harder.
  4. If you get sick, it could slow down or halt your career for a bit.
  5. A toxic work environment can make you unhappy and less effective.


  1. Budget cuts can make schools lose good programs and teachers.
  2. Old and outdated lessons won't prepare you well for today's jobs.
  3. High fees can make it hard for people to afford school.


  1. New healthcare rules can change the way doctors and hospitals work.
  2. New technology like telemedicine could replace traditional doctor visits.


  1. New tech can quickly make your skills or products out-of-date.
  2. Hackers stealing data can hurt your company's reputation.
  3. Stolen company secrets can give your competitors an advantage.


  1. More people shopping online means fewer people going into stores.
  2. If people prefer eco-friendly stuff, traditional stores might lose business.
  3. Some businesses make more money during certain seasons, like Christmas, but not much in other times.


  1. Higher property taxes could make owning a home more expensive.
  2. Changes in interest rates can affect home sales.
  3. A bad economy might mean your home is worth less money.
  4. New, wealthier people moving into a neighborhood can push out the original residents.

Family and Friends

  1. Bad communication can lead to misunderstandings with family or friends.
  2. Money problems can cause stress at home.
  3. Different beliefs can cause disagreements or fights.

Our World

  1. Climate change can hurt animals and plants and cause bad weather.
  2. Too many people in one place can strain local resources like water or food.
  3. Cutting down too many trees can harm the environment.


  1. Safety worries can keep people from visiting certain places.
  2. Natural disasters like hurricanes can damage popular travel spots.


  1. An injury can set back your progress in a sport or fitness routine.
  2. Rule changes in a sport can make it harder for some teams or players.

SWOT Opportunity Examples

Feel free to use this list to find new opportunities in your life or your work. Remember, seeing the bright side can make a huge difference in how you plan for the future.


  1. A new mall opening near your shop could bring in more customers.
  2. Learning a new skill can make you more valuable at your job.
  3. A competitor going out of business might mean their customers will come to you.
  4. The government offering grants or tax breaks can make running your business cheaper.
  5. Partnering with another business can help both of you grow.


  1. Networking events are chances to meet people who can help you in your career.
  2. A job opening at a company you admire is a great opportunity to grow.
  3. Free or cheap online courses can help you learn new skills.
  4. Volunteering can make your resume look better and make you feel good, too.


  1. Scholarships can help you afford a better education.
  2. Study-abroad programs can offer new experiences and learning opportunities.
  3. Online classes can make learning more flexible for you.


  1. New health tech like fitness trackers can help you take better care of yourself.
  2. Telemedicine allows you to get medical advice without leaving your home.


  1. The growing popularity of an app or platform can offer new ways to reach customers.
  2. A trending social media hashtag related to your business can boost your visibility.


  1. Holiday seasons are great times to offer sales and attract more customers.
  2. Growing interest in a product you sell could lead to higher profits.


  1. A new public transport stop near your home can increase your property value.
  2. Community events are good places to meet neighbors and build relationships.

Family and Friends

  1. Family gatherings are chances to mend relationships or create new bonds.
  2. A new hobby or interest can be a fun way to spend time with friends or family.

Our World

  1. Community clean-up events offer a way to help the environment and meet people.
  2. Donating to a cause you care about can make a positive impact.


  1. Off-season travel can be cheaper and less crowded.
  2. Loyalty programs can offer perks like free upgrades or discounts.


  1. A new gym opening nearby provides a fresh place to work out.
  2. Local sports leagues or events can be a fun way to stay active.


  1. Online communities can help you connect with people who share your interests.
  2. A local fair or market is a chance to sell crafts or homemade goods.


  1. Farmers' markets are good places to find fresh and local ingredients.
  2. Cooking classes can introduce you to new recipes and techniques.


  1. A local art show can be a good place to display your work.
  2. Music festivals offer a chance to see multiple acts you enjoy in one place.


  1. Sales or discounts are chances to save money on things you need.
  2. Investing in a rising stock could yield high returns.


  1. Adoption events offer the chance to add a new pet to your family.
  2. Pet-sitting can be a way to make extra money and spend time with animals.


  1. Library memberships offer free access to books, movies, and other resources.
  2. Free public lectures can expand your knowledge on various topics.

SWOT Scenario Activity

Below are some scenarios followed by examples of potential strengths, weaknesses, opportunities, and threats (SWOT).

These are just examples and your own SWOT analysis might reveal different or additional points in each category. Using SWOT analysis in scenarios like these can help you make more informed decisions.

Scenario 1: Opening a Local Coffee Shop

You've just retired from a long career in marketing and have always dreamt of opening your own coffee shop. You found a perfect little spot near a busy subway station. You're excited, but also a bit worried, since you've never run a food business before.

Possible SWOT Analysis

  • Strengths: You have years of marketing experience, and the shop location is ideal. You're passionate about coffee.
  • Weaknesses: You have little experience in food service. Initial startup costs are high.
  • Opportunities: There are many office buildings nearby, so a morning coffee crowd is likely. You could offer discounts to regular customers.
  • Threats: There's another popular coffee shop just two blocks away. Food permits can be hard to maintain.

Scenario 2: Returning to College as an Adult

You're in your late 30s and have a steady job but always regretted not finishing college. You want to go back to school part-time to get your degree in psychology. Your employer offers tuition reimbursement for courses related to your job.

Possible SWOT Analysis

  • Strengths: Your employer will cover some of your tuition costs. You're highly motivated.
  • Weaknesses: Balancing work, school, and family could be stressful. You're out of the study habit.
  • Opportunities: A degree could lead to job promotions or a new career path. You'll meet people with similar interests.
  • Threats: The field of psychology is very competitive. Tuition fees can increase.

Scenario 3: Learning to Cook Healthy Meals

You're interested in leading a healthier lifestyle and decide to start by cooking your own meals. You've always loved food but have little cooking experience. Your job is demanding, leaving little free time during weekdays.

Possible SWOT Analysis

  • Strengths: You have a genuine interest in food and wellness. You have a fully equipped kitchen.
  • Weaknesses: Limited cooking skills and experience. Time constraints due to a demanding job.
  • Opportunities: There are many online cooking classes and resources. You can invite friends over to share meals.
  • Threats: Grocery costs for fresh, organic foods can be high. You might fall back into the convenience of fast food.
healthy food

Scenario 4: Starting a Blog about Parenting

You're a parent of two kids and over the years, you've learned a lot about parenting. You think about starting a blog to share your experiences and tips with other parents.

Possible SWOT Analysis

  • Strengths: You have first-hand experience and a lot of tips to share. You enjoy writing.
  • Weaknesses: Limited knowledge of blogging platforms and SEO. Parenting is a highly saturated niche.
  • Opportunities: Potential to monetize the blog through ads and sponsorships. Build a community of like-minded parents.
  • Threats: There are already many well-established parenting blogs. Internet trolls can be disruptive.

SWOT Analysis Self-Discovery Quiz

Below is a sample quiz with questions aimed at helping you discover your own strengths and weaknesses. Each question is followed by four options. You should pick the answer that resonates the most with you.

Section 1: Strengths

  1. When faced with a challenging task, you:
    • A. Tend to give up.
    • B. Work well under pressure and find innovative solutions.
    • C. Delegate the work.
    • D. Stick to tried and true methods.
  2. In a team setting, you are usually the one who:
    • A. Takes the lead.
    • B. Follows what others are doing.
    • C. Offers creative input.
    • D. Prefers to work alone.
  3. How do you handle criticism?
    • A. Take it as an opportunity to improve.
    • B. Become defensive.
    • C. Ignore it.
    • D. Seek revenge.

Section 2: Weaknesses

  1. How do you approach deadlines?
    • A. Procrastinate until the last moment.
    • B. Plan and execute well in advance.
    • C. Ask for extensions.
    • D. Complete it at a moderate pace.
  2. When learning a new skill:
    • A. You catch on quickly.
    • B. You get frustrated and give up.
    • C. You take your time to learn it.
    • D. You seek help from others.
  3. How do you react when someone disagrees with you?
    • A. Listen and consider their point of view.
    • B. Dismiss their opinion.
    • C. Become argumentative.
    • D. Change your stance to avoid conflict.

Sure, creating a quiz can be a fun and interactive way to help people identify their strengths and weaknesses as part of a SWOT analysis. Below is a sample quiz with questions aimed at helping individuals discover their own strengths and weaknesses. Each question is followed by four options. Respondents should pick the answer that resonates the most with them.

SWOT Analysis Self-Discovery Quiz

Section 1: Strengths

  1. When faced with a challenging task, you:
    A. Tend to give up.
    B. Work well under pressure and find innovative solutions.
    C. Delegate the work.
    D. Stick to tried and true methods.
  2. In a team setting, you are usually the one who:
    A. Takes the lead.
    B. Follows what others are doing.
    C. Offers creative input.
    D. Prefers to work alone.
  3. How do you handle criticism?
    A. Take it as an opportunity to improve.
    B. Become defensive.
    C. Ignore it.
    D. Seek revenge.
  4. When you achieve something, it's usually because you:
    A. Were lucky.
    B. Worked hard and planned.
    C. Were in the right place at the right time.
    D. Had help from others.
  5. In a stressful situation, you tend to:
    A. Panic.
    B. Stay calm and think rationally.
    C. Look for someone else to solve the problem.
    D. Avoid the situation altogether.

Section 2: Weaknesses

  1. How do you approach deadlines?
    A. Procrastinate until the last moment.
    B. Plan and execute well in advance.
    C. Ask for extensions.
    D. Complete it at a moderate pace.
  2. When learning a new skill:
    A. You catch on quickly.
    B. You get frustrated and give up.
    C. You take your time to learn it.
    D. You seek help from others.
  3. How do you react when someone disagrees with you?
    A. Listen and consider their point of view.
    B. Dismiss their opinion.
    C. Become argumentative.
    D. Change your stance to avoid conflict.
  4. What do you do when faced with failure?
    A. Give up and move on to something else.
    B. Analyze what went wrong and try again.
    C. Blame external factors.
    D. Seek help or advice.
  5. How do you handle unexpected challenges?
    A. You're taken aback and struggle to cope.
    B. Adapt and find a way through.
    C. Complain but eventually deal with it.
    D. Avoid it if possible.


For Strengths:

  • If you mostly chose B and A, you likely have strong problem-solving and leadership qualities.
  • If you mostly chose C and D, your strengths may lie in teamwork and sticking to what you know works.

For Weaknesses:

  • If you mostly chose A and C, you may struggle with procrastination and flexibility.
  • If you mostly chose B and D, your weaknesses might be an inability to adapt quickly to new situations or a reluctance to confront conflict.


SWOT analysis isn't just some boring business tool; it's a way to look at choices and challenges in every part of life. Whether you're dreaming big like starting your own coffee shop, or focusing on personal growth like going back to school or cooking healthier meals, this simple method helps you see all sides of a situation. We've taken a walk through its history, learned from experts who use it, and looked at real-world examples that could happen to any of us.

We also made a fun quiz and discussed many examples of threats and opportunities. These are super helpful in making the SWOT analysis something you can use regularly. We even broke down some everyday scenarios where a SWOT analysis could help you make better choices. So, whether you're a business whiz or someone who just wants to make smarter decisions, SWOT analysis is a tool that can help you succeed.

Remember, the key to a great SWOT analysis is being honest about your strengths and weaknesses while keeping an eagle eye out for opportunities and threats that could affect your goals. With this handy tool, you can feel more confident in making decisions that shape your future in a good way.

So go ahead—grab a piece of paper and start your own SWOT analysis. You might be surprised by what you discover about yourself and the world around you!

Reference this article:

Practical Psychology. (2023, August). 109+ SWOT Analysis Examples (Definition + Quiz). Retrieved from https://practicalpie.com/swot-analysis/.

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