Jungian Archetype Test (Free Jung Brand Quiz)

Are you a lover or a jester? A creator or a ruler? Archetypes, also commonly known as Jungian archetypes, help to identify how you see yourself and fit into the larger story of society. The following Jungian archetype quiz will reveal what category you fall into, but remember – this is just for fun! 

Who Was Carl Jung?

Carl Jung was a Swiss psychoanalyst and student of Sigmund Freud’s. After parting ways from Freud, Jung proposed a number of theories about consciousness and human existence. Archetypes, as identified by Jung or inspired by Jung, remain some of the most important concepts proposed within Jung’s body of work.  

What Are Archetypes?

Archetypes are a collection of symbols and innate knowledge that come from the collective unconscious. Jung did not believe that humans were born a blank slate (tabula rasa.) Instead, he believed that all of the knowledge and experiences of all humankind was passed down from generation to generation, including archetypes. 

Archetypes can be events (birth, death, marriage, etc.), motifs (creation, deluge, flood, etc.), or figures. The archetypal figures are the ones that continue to be discussed at length today, although the concept of what an archetype is has undergone a journey since Jung’s time. Some of the archetypes we use today (the hero, the trickster,) were originally described by Jung, while others (the creator, the explorer) are evolutions based on Jung’s work. 

How Do Jungian Archetypes Explain Personality? 

Archetypes, according to Jung, are manifested as people live out their lives. For example, the archetype of the hero may exist within someone from the moment they are born, but it becomes actualized as the person stands up for what they believe in, acts boldly, and is candid about what they think is right. We can often identify archetypes, both that Jung and others have listed, in movie, TV, and literature characters. We see protagonists through the lens of the “hero’s journey,” creating and identifying different archetypal events and traits that are innate to the hero.

Keep in mind that these 12 figures are not able to be verified by experimentation or scientific methods. One of the largest criticisms of Jung and Freud is that their work is based on anecdotal evidence, and little of their work is considered relevant to modern psychology as a science. Many of Jung’s theories are versions of Freud’s theories that have been adjusted by Jung’s experience. So as you take this quiz, remember not to take it too seriously! 

Archetypes Throughout Modern Psychology 

The number of archetypes that may exist within human society is limitless. As discussion around archetypes evolved, even past Jung’s death, the terms “archetype,” “archetype-as-such,” and “archetypal images” have become synonymous with each other. Archetypes have been used to explain concepts in storytelling, filmmaking, the retelling of historical events, and even marketing. 

The 12 archetypes featured in this quiz are also commonly known as “brand archetypes.” They were first introduced as a set by Margaret Mark and Carol Pearson in their 2001 book, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Jungian was not a branding expert, but his work regarding archetypes laid the foundation for what we now identify as the “12 Jungian archetypes.” 

What Are the 12 Archetypes? 

  • Innocent
  • Orphan (Everyman) 
  • Hero
  • Caregiver
  • Explorer 
  • Rebel
  • Lover
  • Creator
  • Jester
  • Ruler
  • Sage
  • Magician 

About the 12 Archetypes 

Innocent

Goal: to feel safe

Destiny: find paradise 

Greatest Strength: trust 

Greatest Weakness: naivete 

The innocent view the world with awe and wonder. They believe in free expression of all people, as all people are inherently good. This archetype is likely to get taken advantage of because they are too trusting, but bring a sense of positivity to the people around them that is refreshing and hopeful. 

Orphan (Everyman) 

Goal: feel a sense of belonging 

Destiny: build connections with others

Greatest Strength: objectivity

Greatest Weakness: cynicism 

The orphan, or everyman, aims to belong. Their early life is marked by trauma and disappointment, but that motivates the archetype to bring balance and connection to the world. They see all humans as equal.

Hero

Goal: overcome obstacles 

Destiny: leave a mark on the world 

Greatest Strength: courage

Greatest Weakness: ego 

To the hero, every obstacle can be overcome and will be overcome. They aim to make the world a better place on their journey, and will be lauded for their efforts to do so. The hero’s journey is at the center of many stories, and the hero sees themselves in the protagonist role of their life, too. 

Caregiver

Goal: offer service to others 

Destiny: bring structure

Greatest Strength: selflessness

Greatest Weakness: easily taken advantage of 

The caregiver believes they are put on the Earth to benefit the lives of others. Every disaster or stroke of bad luck is an opportunity to help. With so much negativity in the world, the caregiver can get overwhelmed; or worse, their good nature can get exploited. 

Explorer 

Goal: be free 

Destiny: find paradise 

Greatest Strength: open-mindness

Greatest Weakness: isolation by always seeking for more

Everything in the explorer’s world is a question, and they are determined to find the answer. The whole world is something to be explored, but there is only so much time available to do so. Saying “yes” to exploring often means saying “no” to building connection and establishing routine at home. 

Rebel (Outlaw)

Goal: liberation for all 

Destiny: leave a mark on the world 

Greatest Strength: boldness

Greatest Weakness: doesn’t abide by law and order

The rebel not only seeks liberation for themselves, but for all. The structures which have established and divided society today are meant to be destroyed. Rules are meant to be broken. This leaves the rebel with little choice but to break laws and face trouble from the powers that aim to maintain the status quo.  

Lover

Goal: intimacy with another

Destiny: build connections 

Greatest Strength: forming deep bonds with others

Greatest Weakness: wants to be liked by everybody 

The lover sees themselves in the greatest love stories. In their eyes, it’s better to have loved and lost than to never loved at all. Often, their desire for love can get in the way of accepting that not all relationships have to be positive and intimate to be productive. 

Creator

Goal: provide the world with something new

Destiny: bring structure 

Greatest Strength: imagination

Greatest Weakness: lack of focus 

The world is a canvas for the creator. They explore meaning through many media, always looking for an opportunity to innovate or bring something new into life. Creators have no problem starting a new project, but seeing it through becomes a barrier due to their perfectionism and lack of focus. 

Jester

Goal: spread joy 

Destiny: build connection 

Greatest Strength: humor 

Greatest Weakness: frivolity 

Life is too serious – at least, that’s what the jester believes. They are the life of the party, making people laugh and smile and forget their troubles. Unfortunately, troubles still always prevail in the world, and the jester is not the person you turn to when looking for serious solutions. 

Ruler

Goal: gain control over others

Destiny: bring structure

Greatest Strength: boldness

Greatest Weakness: authoritative 

In the eyes of the ruler, the world is meant to be conquered. Control must be exerted over all the land, for that is the only way structure and productivity will be achieved! This bold attitude from the ruler encourages people to fulfill tasks and build what needs to be built, but there are always people who push back on the powers that be. 

Sage

Goal: seek truth 

Destiny: find paradise 

Greatest Strength: wisdom

Greatest Weakness: lack of action 

The truth will set the sage free, and they are on a quest for freedom. They are careful to deliberate and consider all options before making a decisions. Sages aren’t the people you can rely on to make quick, painless decisions, but if you have the time, consulting their wisdom will elevate your decision-making. 

Magician 

Goal: understanding 

Destiny: leave a mark on the world 

Greatest Strength: powerful 

Greatest Weakness: manipulative

Magicians bring wonder and amazement to people, or are they just manipulating them? The line can be thin, as magicians are wise and powerful enough to get what they want in ways that appear to be a win-win for everyone. The intent behind a magician’s magic determines their ultimate fate. 

Did You Know Jung’s Work Gave Way To…

The MBTI personality types? Yes, that’s right! Katharine Briggs and Isabel Myers Briggs were a mother-daughter duo that was inspired by the work of Carl Jung. As they continued to study his archetypes and the traits that made people who they are, they developed the MBTI personality types. Take the test here to find out what type you are – does it relate to your archetype? 

Questions 

The Innocent

  1. Life is about finding happiness within yourself! 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. Humility is underrated.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. I trust people easily. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. People should be free to express themselves however they please. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. I pride myself on being open-minded.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. People often tell me that I’m too naive. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. It’s important to keep a sense of awe and wonder when approaching new situations.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. I always see the glass as half-full.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Orphan (Everyman) 

  1. All people are created equal. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. Life is about forming positive connections with others. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. I tend to be more cynical than most. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. People can’t always be trusted. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. I’m not an optimist or a pessimist – I’m a realist.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I strive to show up to all situations as my authentic self.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. There is great value in just being yourself.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. I was forced to grow up pretty fast in life.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree 

The Hero

  1. Everything is possible with hard work and determination.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. I desire to act boldly and bravely in all situations. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. Life is about leaving the world a better place than you found it. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. I aim to inspire others.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. Honesty is the best policy.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I’m not afraid to speak my mind.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. I strive to live an honorable life.
    1.  Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. When I see someone being wronged, I will go out of my way to vouch for them.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Caregiver

  1. I enjoy caring for other people. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. “Love your neighbor” is the most important rule to follow.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. I try to live my life by this quote: “Be kind, for everyone you meet is fighting a hard battle.” 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. I aim to treat everyone with respect and kindness. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. Sometimes, I worry that my kindness may be exploited. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. My legacy will be the service I provided to others.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. The best way to make yourself feel good is to help others feel good!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. The world would be a much better place if we aimed to help other people out.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Explorer

  1. I can’t be contained! 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. The world is meant to be explored.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. I am always in pursuit of a better life. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. My quest for self-improvement sometimes puts me at risk of being an outsider.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. Traveling to new places is one of the most exciting things you can do in life.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. There is excitement in wandering the world with no plan. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. I feel in control of my destiny, but am excited for the surprises that are a part of my journey.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. Paradise is a place where all beings are completely free.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Rebel

  1. Rules are meant to be broken.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. If I spend my whole life fighting for a revolution, it will be a life well spent. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. The status quo is meant to be questioned.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. Life is about the pursuit of freedom.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. Change and innovation are always positive.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I am passionate about fighting for the liberation of all people.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. I want people to remember me as someone who rocked the boat.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. The best gift you can give a child is the permission to question authority.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Lover

  1. My desire to be liked can sometimes get in the way of my own happiness.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. Dying alone is one of my biggest fears. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. Being in love is central to the human experience.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. When I am single, I spend a significant amount of time looking for my soulmate.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. Intimacy with another person is a beautiful experience and should be approached earnestly.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. Life is about following your bliss. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. My greatest wish is that everyone finds the love of their life.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. Friendships are extremely important to me. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Creator

  1. My biggest flaw is that I tend to be a perfectionist.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. Art museums are the most inspiring places.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. There is so much beauty in the world from which you can draw inspiration!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. Life is about realizing your vision.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. The best thing you can do for a child is encourage them to use their imagination.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I enjoy creating things.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. The best challenges are the ones that force you to think outside the box.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. When it comes to brainstorming, I prefer divergent vs convergent thinking. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree 

The Jester

  1. My motto is “you only live once!” 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. When someone needs to lighten up, I’m usually the one to tell them.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. People come to me when they need to laugh.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. Life is all about living in the moment. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. No one remembers the nights they went to bed early, so you might as well live it up!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I’m the life of the party.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. People take everything way too seriously.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. Time isn’t wasted when you’re having fun!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Sage

  1. I am always on the search for truth. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. Philosophy fascinates me.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. I feel very comfortable giving people advice.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. There is always more to learn. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. All sides of the argument should be considered before making a judgment call.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I spend a lot of time thinking about why we have been put on this planet.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. The truth will set you free.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. My one weakness is that I think too much and can lose my opportunity to act!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Magician 

  1. You can always rely on me to make things happen. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. I strive to understand the inner workings of people. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. “What are your hopes and dreams?” is a fun question to ask strangers at parties.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. I’m an excellent networker, and credit the people in my circles for helping me get where I am today.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. When I create solutions, I consider how everyone can “win.” 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. People come to me when they need healing.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. I feel great power in giving advice to others.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. There’s nothing wrong with having a little bit of an ego.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

The Ruler 

  1. I prefer to be in control. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  2. When I’m in a group, I feel most comfortable as the leader.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  3. In my life, I want to do more than just be in a community – I strive to create a community. 
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  4. Public speaking isn’t a fear of mine – in fact, I’m quite good at it!
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  5. It’s important that everyone is on the same page (preferably, my page.)
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  6. I’m happy to have all eyes on me.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  7. It’s fun to play “devil’s advocate” and debate for sport.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree
  8. There is nothing wrong with showing others why you should be in charge.
    1. Strongly agree 
    2. Agree
    3. Neither agree nor disagree
    4. Disagree
    5. Strongly disagree

Theodore T.

Theodore is a professional psychology educator with over 10 years of experience creating educational content on the internet. PracticalPsychology started as a helpful collection of psychological articles to help other students, which has expanded to a Youtube channel with over 2,000,000 subscribers and an online website with 500+ posts.