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In the 1930s, behavioral psychologist BF Skinner studied the ways that motivation, punishment, and reinforcement worked together to influence decision-making and behavior. To this day, Skinner is known as one of the most influential modern psychologists. His theory of Operant Conditioning is an important concept to understand in the history of behaviorism and psychology. Within … Read more

How do you get a child to behave? To your dog to listen to you? To a client to do the work that they need to do to get results? If you have ever worked with other people or pets, you know that the answer isn’t so simple. Or is it? Psychologists have been fascinated … Read more

An empirical survey conducted by the scientific journal Review of General Psychology listed Ulric Neisser, also known as the “father of cognitive psychology,”  as the 32nd most eminent psychologist of the 20th century.  Who Is Ulric Neisser? Ulric Neisser was a German-American psychologist who helped to ignite the “cognitive revolution” in psychology. He is called … Read more

If you come to a red light, can you turn before the light turns green? The answer to this question isn’t so simple. Before you know whether or not you can turn, you have to retrieve some information from your memory and take in the sights around you. In the United States, you may be … Read more

Ever jumped because of a sudden loud noise? Or felt your mouth water when you smell your favorite food cooking? These reactions aren’t just random; they’re part of something called the “Stimulus Response Theory.” In simple terms, it’s the idea that we react in specific ways to certain things or events around us. Think of … Read more

Have you ever watched two people get a tattoo, and have completely different experiences? One person is stressed from the moment they walk in, and later describe the experience as very painful. The other person thinks the tattoo will be no big deal, and sit through the process without so much as a flinch. What … Read more

How did you come to know what you know? According to some psychologists, we might know what we know because of the processes of assimilation and accommodation. These fairly common words have other meanings – assimilation is often associated with cultural integration and accommodation is associated with finding a place to sleep at night! But … Read more

What do you think of when you hear the words, “feral child?” You might have come across a feral cat or feral dog at a shelter, but feral children are not anywhere near as common. They seem to only exist in stories, like The Jungle Book or Tarzan. You might be surprised to learn that … Read more

Do your actions align with the person that you want to be? In an ideal world, the answer would be “yes.” When you act like the person that you want to be, you are likely to live at peace. You have no conflicts and don’t toss and turn at night over what you have done … Read more

Do you use situational attribution to make judgements? You might not know, and that’s okay. This page is here to help. The distinction between situational attribution and dispositional attribution is important to understand because it could make a huge difference in the way that you reflect, and possibly change, your judgments about others. What Is … Read more